Abstract

The recent pandemic named COVID-19 has led to a worldwide panic as a consequence of its deadly nature. This pandemic has a catastrophic impact on the hospitality area, one of the world’s largest sectors that changed the employment opportunity of relevant people. The research investigates the impact of COVID 19 on the hotel industry, more precisely, on luxury hotels both in the global and Bangladesh perspectives. Furthermore, the research also examined the business recovery possibilities with the sustainability of this hotel industry in a dramatically changed world of post-COVID-19. Secondary research methodology as well as content analysis are used here to compile various information from published sources. In conclusion, this study will help to take precautions and apropos plan to recuperate any unavoidable circumstances in the future.

Highlights

  • The coronavirus (COVID-19) is one of the deadliest pandemics of the 20th century

  • The research investigates the impact of COVID-19 on the hotel industry, more precisely, on luxury hotels both in the global and Bangladesh perspectives

  • Though a Covid vaccine developed by Pfizer/BioNtech has been approved in the UK and the first doses have been already given to a 90-year-old patient on December 8 (Gallagher, 2020) still, most countries looking for alternative options, like lockdown, social distancing, the closing of schools/

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Summary

INTRODUCTION

The coronavirus (COVID-19) is one of the deadliest pandemics of the 20th century As it was first detected in Wuhan, China (Huang et al.,2020) , reported by WHO, currently infected more than 81,278,115 people and fatalities over774390 worldwide (Till December 2020) and the digit are growing fast as second and third waves are going on in different countries (Johns Hopkins University,2020). To hold the number of spreading, though Wuhan was put into lockdown global air transportation had already carried the virus to most of the regions and, by mid-March, it had speeded through community transmission and reached over 200 countries (ECDC, 2020). All this fast-growing infection left WHO no choice but declare the virus a pandemic. The following research question may arise in this regard: How COVID 19 impact on Luxury Hotels? What are the precautions the hotels can take to survive in this pandemic?

COVID 19
How COVID 19 Impact On Hotel Performance In Different Region
Asia Pacific Hotel Performance
RESEARCH METHODOLOGY
IMPACT ON LUXURY HOTELS GLOBALLY
IMPACT ON LUXURY HOTELS IN BANGLADESH
LESSON LEARN FROM COVID 19
Explore Marketing Tactics
Findings
MANAGERIAL IMPLICATION
Full Text
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