COVID-19 to Green Entrepreneurial Intention: Role of Green Entrepreneurial Self-Efficacy, Optimism, Ecological Values, Social Responsibility, and Green Entrepreneurial Motivation.

Wenke Wang,Yunhuan Zhou,Chaoyang Zhuo,Yunhan Mou,Zihao Pu,Qilin Cao

doi:10.3389/fpsyg.2021.732904

Abstract

This research was aimed to investigate the impact of the COVID-19 pandemic on the green entrepreneurial intention of college students through green entrepreneurial self-efficacy, optimism, ecological values, and social responsibility, as well as the mediating role of green entrepreneurial motivation. This study used structural equation model to test the hypothesis on samples of 410 Chinese colleges’ students. COVID-19 has a strong beneficial effect on green entrepreneurial self-efficacy, optimism, ecological values, and social responsibility, according to the research findings. Optimism and social responsibility also were found to have a significant positive impact on green entrepreneurial self-efficacy. Moreover, green entrepreneurial motivations moderated the relationship between optimism, ecological values, social responsibility, and green entrepreneurial intention in a positive and significant way. Finally, the findings indicate that a significant positive correlation exists between green entrepreneurial self-efficacy and optimism, as well as a significant positive correlation between ecological values and social responsibility.

Highlights

The rapid spread of COVID-19 in the world has exerted a huge impact on the global economy, trade, and investment
Perception of COVID-19 has a positive impact on green entrepreneurial self-efficacy (H1a), ecological values (H1c), and social responsibility (H1d)
Following the COVID-19 epidemic, college students developed a stronger sense of environmental stewardship and social responsibility

Summary

Introduction

The rapid spread of COVID-19 in the world has exerted a huge impact on the global economy, trade, and investment. As an important factor in promoting national economic development, entrepreneurship plays a vital role in driving economic recovery and helps to handle the COVID-19 crisis (Liguori and Winkler, 2020). Green entrepreneurship is based on the principles of sustainability and environmental protection. It seeks to minimize the impact of entrepreneurial activities on the environment (Schaltegger, 2002), playing an irreplaceable role in maintaining social stability and achieving sustainable development of the economy, society, and environment. Studying the intentions of college students to start green business in times of the postepidemic environment is extremely important to the economic recovery and development of the nation

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