Abstract

This article presents an empirical study on the institutional audiovisual mediatization of social sustainability made by the eighteen religious denominations officially recognized in Romania during the period of the COVID-19 pandemic onset. Research is undertaken based on the mediatization theories. Specifically, it highlights and discusses the conditions for producing the meaning of social sustainability as a result of religious mediatization during the months of March, April and May 2020, a period with strong religious connotations since it involved the dates of the major annual feasts celebrated by the three majority monotheistic religions, i.e., the Christian Easter, the Muslim Ramadan and the Jewish Passover. As a result, we noticed that the production of meaning in terms of social sustainability was simultaneously anchored in the accumulation of four contextual “social worlds”: (a) that of social transformation induced by mediatization, (b) that of the COVID-19 pandemic, a crisis that is neither social, economic, or environmental, but with consequences on the three levels of reality mentioned above, (c) that of spirituality during the time of the great monotheistic religious feasts and (d) that of the national culture of Romania, statistically the most religious country of the European Union.

Highlights

  • The article presents the results of an empirical research on the mediatization of social sustainability in times of crisis

  • The religious mediatization of the issues related to social sustainability as a cultural phenomenon

  • The results presented above call for several observations: Collectively, we understand these results as a contribution of the Romanian religious media—denomination by denomination—to the promotion of social sustainability in connection with the socio-political credit of complementarity and subsidiarity that the

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Summary

Introduction

The article presents the results of an empirical research on the mediatization of social sustainability in times of crisis It highlights and discusses the conditions for producing the meaning of social sustainability Unlike the “mediatization of religion”, which concerns only religion and is operated by all religious and secular media, “religious mediatization” refers to mediatization originating only from religious media. It includes both religion and all the symbolic forms (art, science, economics, politics, etc.), components of the public sphere.) as a result of religious mediatization during the months of March, April and May 2020 when the specific measures

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