Abstract
Covid-19 brought the new reality into every-day life, global economy, and various sectors, including independent convenience stores. After the first and during the second wave of Coronavirus in the United Kingdom (mid-November 2020), the overall situation was very dynamic and turbulent. This paper is thus aimed at answering the question how the independent convenience stores sector in the United Kingdom functions in the Covid-19 reality. We analyse such issues as the recession phase in the global economy, and challenges the independent convenience stores sector in the UK faces, including the changing aspects of the consumer shopping behaviour. We identify the changes in the footfall, basket spend, sale, product categories, etc. Finally, we conclude that the convenience store sector in the UK is relatively resistant to Covid-19 pandemic and emphasise the most challenging consumer behaviour aspects in the middle of the Covid-19 pandemic.
Highlights
The Covid-19 pandemic has brought many unexpected and uncommon regulations and circumstances that societies and economies face
We identified several determinants enabling the diagnosis of the situation of the independent convenience stores sector in the UK facing the whole variety of symptoms announcing the second wave of Covid-19 pandemic
The footfall analysis showed that year-over-year comparison confirms the impact of the Covid-19 regulations, on the functioning of the retail in general, and the independent convenience stores sector
Summary
The Covid-19 pandemic has brought many unexpected and uncommon regulations and circumstances that societies and economies face. We address the issue of these Covid-19 consequences and new circumstances from the perspective of the convenience stores sector that generates an impressive number of vacancies in the job market and highly influences local communities (Rybaczewska & Sparks, 2020). We focus on specific aspects of consumer shopping behaviour in independent convenience stores under the unprecedented circumstances of lockdown and pandemic. Our study is aimed at widening the discussion on the current reality (mid-November 2020) and possible scenarios for the future of the independent convenience stores sector facing the challenging short- and long-term implications of the Covid-19 pandemic
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