Abstract
For more than a year and a half, the world has been living in the grips of Covid-19, which has had a serious impact on the lifestyle of the people of all countries. From March 2020, the population of most European countries has been forced to revise the existing rules of everyday life and go into a state of siege. This was due to a poor understanding of power and danger of viral infection that most likely came first from China to Europe in the fall of 2019. Italy was one of the first states, which faced all the negative consequences of the pandemia. The first Italian patient was identified in December 2019. The new disease did not cause any particular alarm among doctors, patients, media, and most importantly, the Italian government. As a result in March 2020 Italian medical system, which was not ready for a massive increase of Covid-19 patients, literally collapsed. Article is based on an analysis of the results of the various research, including materials of Rome Institute for Economic and Social Research (Eurispes), forecasts by consulting companies and world statistics. An attempt has been undertaken to show the changes in consumer behavior in Italy and its impact on the daily life of Italians.
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