COVID-19 and vaccine health promotion resources in Aboriginal and Torres Strait Islander languages

Abstract

ABSTRACT Risk communication during a public health crisis necessitates the provision of accessible, timely and accurate health information to the public. The aim of this research project was to explore the availability and characteristics of COVID-19 and vaccine health promotional materials published in Aboriginal and Torres Strait Islander languages. We aimed to identify the strategies used by Aboriginal-led organizations and Departments of Health to improve communication about COVID-19 and vaccination. Health promotion resources published online between January 2020 and December 2021 were identified by means of a desktop scan and a content analysis was subsequently conducted. We also interviewed five Aboriginal-led organizations and interview data were analyzed thematically. Findings illustrate the vital role of Aboriginal and Torres Strait Islander languages in high stakes information transfer and, in particular, the push by Departments of Health and language groups to create and disseminate important messaging in Aboriginal and Torres Strait Islander languages. This is best achieved by utilizing local knowledge, existing relationships and local connections. Finally, a multimodal approach to the production and dissemination of pandemic health information better caters for the diverse specific needs of these communities.