COVID-19 위기지각에 따른 외식과 HMR 소비가치에 대한 연구

Abstract

The purpose of this study was to predict the eating out behavior of eating out and HMR(home meal replacement)according to crisis situations by comparing the degree of psychological status of consumers in crisis situations such as COVID-19 in the future and contribute to preparing countermeasures. In this study, a questionnaire was distributed to those aged 20 or older who purchased and experienced HMR and dining out after the COVID-19 outbreak for a week from September 27, 2021, and 409 copies were analyzed using SPSS 23.0. First, as a result of analyzing the groups according to the perception of the COVID-19 crisis, four groups were categorized: COVID-19 ‘Crisis Low Perception Group,’ ‘Isolated Fear Group,’ ‘Safety Fear Group’, and ‘Crisis High Perception Group ’ The perception of restaurant consumers was investigated by conducting a comparative analysis of eating out and HMR consumption values between groups according to COVID-19 crisis perception and a comparative analysis of eating out and HMR consumption values within a group according to COVID-19 crisis perception.