Abstract
This paper explores the multifaceted cultural dynamics surrounding the 2022 FIFA World Cup in Qatar, with a specific focus on the Moroccan national football team. The narrative unfolds through the lenses of media and crowd behavior theories, revealing the complex interplay of global and local forces. As Western media engages in controversial representations rooted in Orientalism, the paper examines the contrasting celebration of the Moroccan team by Arabo-Islamic supporters. It delves into the culture wars triggered by biased coverage, epitomized by moments of ridicule for the team's expressions of Islamic identity. The study extends to the diasporic experience of Moroccan footballers, exemplified by the "both/and" logic that defines their global identity. Through the lens of key football players like Achraf Hakimi and Ziyech, the paper sheds light on the intricate relationship between football, migration, and the construction of cultural identities.
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