Abstract
Media plays an important role in one's life, it is the primary source of information about any issue, or problem be it current affairs, sports, entertainment, health, or any development issue. With the coming of television, news channels have become popular as source of information. Round the clock bulletins known as Prime Time Bulletins have very high TRP in terms of viewership. This study aims to analyse the content of two Kannada New Channels-Suvarna News and TV9 for a period of two months (Oct-Nov 2016) of the Karnataka state in India. The dates for TV viewing have been fixed on the basis of structured sampling. The content has been analysed using structured codes. The results indicate that the importance given to the coverage of development issues is minimal and a lot needs to be done by the news channels in terms of coverage of development issues.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Mass Communicator: International Journal of Communication Studies
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
