Abstract
Artificial intelligence (AI) is an important catalyst that enables media associations to optimize and ameliorate their operations. The aim of the paper is to emphasize the significance and eventuality of AI during high- performance data analytics and media content generation. The focus is on responsible and ethically respectable use of AI, which imposes the need to continuously make trust, through multitudinous challenges, during the operation of implicit pitfalls. Standardization and obligatory publication of AI product data can pave the way for increased translucency and trust structure. Else, the power of AI, which has a huge eventuality to contribute to a better quality of life, could be converted into a suicide device.
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