Abstract
The following chapter presents the analysis and results of the first study. The objectives of the study are threefold: First, the effect of seller reputation on the number of bidders and the auction price are examined. Second, the effect of seller reputation on the number of bidders and the auction price are compared between Germany, the UK, and the U.S. Finally, the results are compared across the four different item categories. A sample of 9,454 online auctions of two homogenous items (new unused music Compact Discs and new unused digital cameras) and two heterogeneous goods (used silver coins and used gold coins), collected on the respective eBay websites in Germany, the UK, and the U.S., was analyzed to test the hypotheses.
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