Abstract
The lucrative higher education market has intensified the competition among higher education providers as they aggressively promote their institutions to international students. In this study, we explore the factors which are important to Chinese international students when deciding on a study destination and higher tertiary education (ITE) institution. The results of this study provided the impetus to understand the factors which can be a source of sustainable competitive advantage for New Zealand and its ITE providers in the highly competitive Chinese market. Strategically, the results revealed New Zealand must maintain its position as a provider of quality higher education and build upon two unique distinctive capabilities: its comparatively low cost and reputation of being a safe country. Additionally, it would be strategically advantageous to build close collaborations between the Government and the institution to attract overseas students.
Published Version
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
