Abstract

PurposeSince 1974, Japan's total fertility rate has been constantly below replacement level. The purpose of this paper is to focus on Japan's low fertility issue and countermeasures that were adopted, in order to explore the reasons why the countermeasures were unable to solve the problem?Design/methodology/approachThe paper analyzes both the historical changes and the current situation of Japan's countermeasures. It also focuses on how in Japan marriage behavior and couples' fertility behavior changed during the implementation of the countermeasures from both objective and subjective perspectives. Based on results of the analysis, the paper explores the inherent problems regarding the countermeasures.FindingsThe paper shows that there is no sign that Japan's low fertility could be overcome, and puts forward three problems regarding the countermeasures. The paper suggests paying greater attention to the contradictions in the current policies and to go beyond the field of family policy and population policy to consider the following questions from a more macro perspective: (1) how to make fertility more desirable and meaningful and (2) how to encourage the related social systems to promote people's spontaneity both in marriage and childbearing.Originality/valueThe paper uses the latest data and focuses on analyzing the countermeasures from a more macro perspective rather than discussing specific problems of the countermeasures. Based on both objective data and subjective views and, given the characteristics of Japanese society, the paper explores in depth the problems regarding the countermeasures. By improving empirical knowledge, the paper seeks to contribute more generally to low fertility countries' “fertility revival”.

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