Abstract
A 2 ( message format: story vs. nonstory) × 2 ( message sidedness: one sided vs. two sided) between-subjects experiment tested the effectiveness of narrative communication as a potential tool for correcting misinformation about e-cigarettes. Results revealed that stories were more emotionally involving and engaging than nonstories but did not reduce counterarguing when used as correctives. The study found that prior experience of e-cigarette use moderated the interaction between message format and message sidedness. For participants who had never used e-cigarettes, the one-sided story was favored. However, for participants who had smoked e-cigarettes before, the advantages of the one-sided story disappeared.
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