Abstract
Today, counterfeiting is growing prevalent all over the world due to enormous returns on investment and low levels of risk. Despite of all the intellectual and ethical issues proposed by criminologists and policy makers, the issue of counterfeit products has been addressed in the economic sector. It is conspicuous that global businesses are raising awareness in problems caused by counterfeit products. The purpose of this study is to investigate Chinese consumer’s purchasing behaviours in counterfeit luxury products and discuss how they will potentially influence the global luxury market.
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