Abstract
Although research has found argumentatives are resistant to the persuasive efforts of message sources, it was reasoned in this article that because of their cognitive tendencies argumentatives should be more persuasible in certain other persuasion circumstances such as counterattitudinal advocacy. An experiment was conducted where high and low argumentatives engaged in either pro‐attitudinal or counterattitudinal advocacy on a controversial issue. The results supported the hypothesis that for counterattitudinal advocacy high argumentatives would evidence the most self‐persuasion. A second hypothesis, that low argumentatives would have the most unfavorable attitudes toward the encoding task, also was supported.
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