Abstract
Keywords: Anxiety; Media; Prescription drugs; Pharmacy; Television; Advertising; Commercials Numerous studies have found media such as televised images and commercials may influence viewers’ perceptions of self and their subsequent behaviors [1-4]. Historically, television has long presented advertisements for medicine, but these typically were over-thecounter medicines, such as medication to treat a headache, a common cold, the flu, etc. These medicines might include Tylenol, Alka-Seltzer, Pepto Bismol, etc. In recent years, however, the marketing landscape has changed dramatically with pharmaceutical companies now advertising for prescription medications. Examples of prescription medicines commonly appearing on television at this time of this writing include Cialis and Viagra for treating erectile dysfunction, Lyrica for diabetic foot pain, Otezla for plaque psoriasis, Crestor and Xarelto to prevent the risk of heart attack, Eliquis to prevent stroke, and Humira and Xeljanz to treat rheumatoid arthritis.
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