Could Lean Practices and the Theory of Inventive Problem Solving (TRIZ) Improve the Entrepreneurial Ecosystem of Small- and Medium-Sized Enterprises?

Abstract

The concept of a Lean Business Model (LBM) is derived from the Business Model Canvas (BMC), which is primarily focused on well-established businesses. However, in a competitive environment typified by Schumpeterian waves of creative destruction, new businesses in the entrepreneurial ecosystem face the strategic challenge of constantly adapting and evolving alongside well-established companies. This proposes that the threat of newcomer disruption may affect all types of organisations, including small- and medium-sized enterprises (SMEs), particularly small and young businesses. The presence of SMEs is one of the most crucial factors in the growth of Malaysia’s economy. Although SMEs contribute significantly to the economy, do they provide a better entrepreneurial ecosystem? This study aims to conceptualise how the integration of lean business and the Theory of Inventive Problem Solving (TRIZ) might improve the entrepreneurial ecosystem in Malaysia. The development of this model will be conducted using a triangulation of qualitative data sources comprising document analysis, interviews, and archival records. The validity of the findings will be examined based on the dimensions of trustworthiness to ensure that data obtained are accurate and reliable. The anticipated results of this study may show the impact of a new hybrid between lean business and the TRIZ model on the Malaysian SMEs entrepreneurial ecosystem. This new model will provide fresh insights into ways to transform the entrepreneurial ecosystem in line with the National Entrepreneurial Policy (NEP) 2030. Furthermore, the SMEs can be strengthened for the purpose of expanding their proportion of Gross Domestic Product (GDP) and exports, not just locally but also globally.