Abstract
Clothes can cover, hide and clothe, but they can also denude, unveil and demonstrate. This is especially true of clothes created in protest, in negation of something—that is, of alternative fashion. A nearly global phenomenon, alternative fashion is closely connected with radical social groups and practices, including artistic ones. By opposing the establishment and declaring its conventions and rules false, alternative fashion has an ambition to speak on behalf of the truth. In the former Soviet Union, rock musicians, hippies, punks and other subcultures were deeply marginal, and their attire shocked the general public. Dressed performances of alternative fashion and lifestyle became possible only in the mid-1980s, when Gorbachev’s Perestroika began. They flourished in post-Soviet Russia for about a decade before transforming themselves in either popular entertainment for the rich or a new mythology.
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