Abstract
The manufacturer of automotive components located in Reynosa Tamaulipas. Its main mission is to meet all customer requirements focused on environmental protection and employee safety, likewise its vision is to be positioned in the competitive market and that its brand is recognized globally, achieving customer satisfaction customer, employees and job growth, creating and innovating new products. In the present work the value chain of a company of your choice is analyzed and described, as well as identifying in that value chain, those aspects that generate this competitiveness. And it is that companies also organize their activities around the value creation process, so the value chain concept can also be used in restoration. It was decided to apply the SWOT to study the weaknesses and strengths in the manufacturing company. manufacturing and identify the strategies that can be applied in the company for the continuous improvement of its processes.
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