Costly Displays in a Digital World: Signalling Trustworthiness on Social Media

Abstract

ABSTRACT Placing our trust wisely is both difficult and important. The challenge of knowing who to trust inheres at least partially in the fact that coinciding interests cannot be taken for granted, and that language, as the principal medium through which would-be interactants make their interests known, doesn’t discriminate between true and feigned proclamations of good intent. Because our patterns of trust partition the world into reliable and unreliable sources, trust is also important: it determines how we distribute our social and epistemic dependencies, which in turn informs much of what we believe and do. The fact that our interactions with the world and each other are increasingly mediated by digital communication technologies affects both these elements of trust: though unabated access to the internet invites us to distribute our dependencies more broadly, the kinds of information environments that we encounter online make misplaced trust a more common occurrence. I argue that a large part of the problem, as well as one possible set of solutions, resides in a deceptively simple dictum: the internet makes talk cheap, and cheap talk can’t be trusted.