Abstract
The cost recovery approach is introduced by the Water Framework Directive poses an important challenge for Greece, where agricultural users traditionally pay water charges according to the irrigated land area. Given that the viability of farming depends largely on the efficient use of agricultural water, the full cost recovery could be an incentive for the sustainable use of water resources and a factor contributing to the sustainability of irrigated agriculture. This survey attempts to investigate irrigators' willingness to pay any extra money in order to attain the water quality targets set by the WFD. In particular, it is estimated the value that farmers, with heterogeneous characteristics related to irrigation conditions, place on water quality improvement. As it arises from the results, the current charging of irrigation water constitutes a crucial factor in shaping their willingness to contribute monetarily for the environmental protection and restoration of water.
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