Abstract
Recruiting current students to assist in the engagement and solicitation of alumni is one way colleges and universities can expand their efforts. Two case studies, one of a private liberal arts college and the other a comprehensive regional public university, describe the implementation and outcomes of student programmes directed to increase alumni engagement. These programmes display the versatility and benefits of using students rather than full-time employees to increase the effectiveness of advancement divisions. A step-by-step description of the programmes highlights areas of strength and potential adaptations for future implementation. As institutions face the challenge of engaging and soliciting a greater number of alumni, these case studies provide creative ways to incorporate students into the work of an advancement division.
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