Abstract
Founded in 2014, NIO is a Chinese smart electric vehicle company, sometimes called Chinese Tesla. In the face of the scarcity of research on NIO, this paper analyzes and evaluates NIO's business management decisions following the six steps: Step 1 explores NIO's value chain; step 2 discusses costing methods suitable for NIO; step 3 classifies NIO's costs into variable, fixed, or mixed costs; step 4 conducts cost volume profit analysis for ES8; step 5 analyzes the impacts of NIO's sustainable practices on its budgeting; step 6 discusses KPIs NIO might use to evaluate its business performance. Materials used in this paper include NIO's 2021 annual report, NIO's websites, and other secondary sources, such as online articles.
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