Cosmopolitan Malay Through Visual Imageries In 1930s Malay Newspaper

Razan Rosman,Sarena Abdullah

doi:10.22452/jati.sp2018vol1no1.9

Abstract

Cosmopolitan Malay Through Visual Imageries In 1930s Malay Newspaper

Highlights

The 1930s, often perceived as the interwar period between established and rising empires, held much wider narrative within it
This paper explores the representation of the cosmopolitan Malays in urban setting as portrayed by visual imageries in Warta Ahad’s advertisements with reference to critique on this group of Malays by Utusan Zaman’s Wak Ketok in late 1930s
As advertisement is suggestive in nature, it is observed as a portrayal derived from a specific context—location and period— where such suggestions were sourced, or partly reflected, from an actual and existing condition of urban Malays in port city

Summary

Introduction

The 1930s, often perceived as the interwar period between established and rising empires, held much wider narrative within it. Cosmopolitan Malay through Visual Imageries in 1930s Malay Newspapers of Malay as a counter projection to advertisements published in Warta Ahad that portrays a type of localised leisure culture derived through consumption of goods associated with particular Malay pastime activities.

Results

Conclusion