Cosmetic Industry Analysis : A Bird’s Eye View

Abstract

Purpose: The purpose of this paper is to study the market of Cosmetic Industry at Global, Indian, urban and rural level. Thereafter to study the market trends of the cosmetic industry. Design/Methodology/approach: Secondary data like reports, articles, newspapers were used to study the cosmetic industry. Findings: This study has identified the categories of cosmetic industry including Hand care, Color Cosmetics, Face care, Hair care, Body care. The study has also analyzed global, Indian, urban and rural scenarios as well as the key trends. Keywords: Cosmetic Industry, Beauty and Personal Care, Rural Market