Abstract
The combination of the interest in environmental questions on one hand and the massive use of web based social networks on the other recently led to a revival of carpooling. In particular, the exploitation of social networks promotes the information spreading for an effective service (e.g. reducing the lack of confidence among users) and endorses carpooling companies via viral marketing, finally acting as a basis for trust based users recommendation system In this work we outline CORSA, an open source solution for a real time ride sharing (RTRS) carpooling service that endorses the role of social networks by using them as a conveying scenario for the virtual credits reward mechanism CORSA is based on.
Highlights
The increasing adoption of web based social networks [3] offers (1) a solution to the lack of confidence among users, thanks to the spreading of information, (2) a rating – and recommendation – based approach both for users and services, e.g. trust networks [4, 5] can be used as a tool for a robust users management and (3) the possibility of discovering and leveraging concealed relationships, e.g. if a community of person that lives/work at close places is detected [6], the system can put them into contact
In CORSA the role of social networks is emphasized, users are rewarded with virtual credits when using the service and we push them to spread the adoption of the service via existing social networks they belong to according to the viral marketing paradigm [7], increasing their personal credit
To exploit the use of social networks from the very beginning, the initial set of users involved in the testing phase consists of students attending the same University, so a virtual social network is already present
Summary
Environmental related factors as the reduction in both the vehicles number and the expenses for gas as well as the energy consumption and pollution recently endorsed a renewed interest in carpooling [1, 2]. The increasing adoption of web based social networks [3] offers (1) a solution to the lack of confidence among users, thanks to the spreading of information, (2) a rating – and recommendation – based approach both for users and services, e.g. trust networks [4, 5] can be used as a tool for a robust users management and (3) the possibility of discovering and leveraging concealed relationships, e.g. if a community of person that lives/work at close places is detected [6], the system can put them into contact. Carpooling Open source Ride Sharing Application (or CORSA) is the carpooling solution here described. In CORSA the role of social networks is emphasized, users are rewarded with virtual credits when using the service and we push them to spread the adoption of the service via existing social networks they belong to according to the viral marketing paradigm [7], increasing their personal credit. The work was developed using only open sources libraries, to spread its adoption
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