Abstract
The effect of musical fit on consumers’ memory, Joanne PS Yeoh and Adrian C North Psychology of Music 2010; 38: 368, DOI: 10.1177/0305735609360262 An earlier version of this article was first published in “The Effect of Musical Fit on Consumers’ Memory,” in Observing - Analyzing - Contextualizing Music, edited by Gisa Jähnichen & Chan Cheong Jan. Serdang: UPM Press, 2009, 152–161.
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