Abstract
Theoretical work has proposed an inhibitory effect of disgust on sexual arousal, but this effect has yet to be examined experimentally. In order to experimentally examine the effect of disgust on sexual arousal, a sample of 306 adults recruited from two southwestern universities was randomly assigned to one of two conditions. Participants in the experimental condition viewed disgust priming images and subsequently viewed sexually explicit images. Participants in the control condition viewed neutral primes and sexually explicit images. In both conditions, participants were asked to provide ratings of sexual arousal, and were timed for the length of time they viewed the sexual images. Participants also completed the Three Domain Disgust Scale and a demographic questionnaire. Two hierarchical linear models—one per each dependent variable—were conducted with image observations nested within individuals. Sexual arousal was lower in the disgust condition compared to the neutral condition, and lower for women compared to men. With additional pairings of disgust and sexual stimuli, the effect of disgust on sexual arousal became larger for women and smaller for men. Data support the inhibitory effect of disgust on sexual arousal.
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