Abstract

The emergence of social networks has joined people from different parts of the world which has brought unconditional benefit to humanity. At the same time, the possibility of communication between citizens of different countries using the same platforms, foreign hosting companies and providers has created a new form of human identity – virtual identity. In turn, this has contributed to a new phenomenon, such as digital socialization of the individual. This has created comfort and additional opportunities for integration into society, but at the same time, this form has led to the blurring of traditional values, national cultures and the fragmentation of political consciousness.

Highlights

  • The emergence of social networks has joined people from different parts of the world which has brought unconditional benefit to humanity

  • hosting companies and providers has created a new form of human identity

  • this has contributed to a new phenomenon

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Summary

Introduction

The emergence of social networks has joined people from different parts of the world which has brought unconditional benefit to humanity. Проникновение процессов глобализации в национальные культуры усиливает стремление государств защитить свои внутренние элементы, такие как язык, религия, традиции, культура [1]. В научных изысканиях сегодня важным элементом становится исследование факторов, влияющих на размытие этой идентичности, основным драйвером которой можно считать глобальные социальные сети.

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