Correlation of 3 dimensional visibility value to rental price among retail unit in shopping centers

Abstract

Conventional buying behavior has gradually changed to online shopping because of technological development. It encourages developers to develop a new shopping experience. Shopping center creates a good experience to leave a delightful impression of the shopping center for their visitors. To create a good shopping experience, we need to consider the visibility factor to provide comfort for the visitors. Shops and products that are visible can help the visitors find what they are looking for and enrich their shopping activities. This research aims to find the correlation between the 3D visibility value of shop front and rental price in the shopping center through shopping experience. The experiment conducted in this research used a different method to measure visibility compared to previous studies. The visibility value is measured in a three-dimensional way by using the volume value of the storefront area. We used an explanatory research design with a quantitative analysis method of 150 units of stores based on permanent storefront and data availability. The results showed that visibility value in estimating rental price retail units in a shopping center is significant. The finding of this research can be useful for shopping center managers to estimate the rental rate for retail units and for architects to consider the visibility factor when designing shopping center.