Correlation between Airlines' Use of Foreign Languages and Their Country of Origin's Acceptance of Foreigners

Abstract

The Airline sector is probably one of the most international industries nowadays. Thus, one should expect that airline companies are also international orientated and show their open-mindedness through all the services they offer. Using the renowned cross-cultural Bennett scale to rate the degree of ethnorelativity, this empirical study aims at analysing the link between the use of foreign language in inflight magazines and the attitude towards foreigners in countries the airlines originates from. The authors discovered that there exists a strong correlation between the use of foreign language in inflight magazines offered to the passengers and the degree welcoming foreigners in the country of origine of the airline.