Abstract
This study was conducted to ascertain the extent of adoption of improved buffalo husbandry practices and its relationship with the socio-economic characteristics of the dairy farmers in Unnao district of Uttar Pradesh state, India. It was undertaken in six randomly selected villages of the district from which 120 dairy farmers were selected randomly. The study revealed that the overall extent of adoption of buffalo husbandry practices in the study area was found to be about 40.40 %. Mass media exposure, land holding, herd size, milk consumption, milk sale and overall knowledge were found to have positive and significant relationship with overall adoption at 1 per cent level of significance while personal-localite, personal-cosmopolite and milk production had positive and significant relationship with overall adoption at 5 per cent level of significance.
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