Correlation Analysis of Children’s Stroller Information

Abstract

The concerns of the respondents on the stroller mainly focus on the appropriate age groups, materials, stability, and conformity certification marks, reaching 81.64%, 79.91%, 76.46%, and 74.95%, respectively. The purchase channels are mainly through the large stores or malls, specialty stores, online shopping, and large chain supermarkets, reaching 86.18%, 80.13%, 65.01%, and 56.16%, respectively. The consideration of the consumers on safety indicators focus on the stability, the rationality of the design, and irritating odors of related devices when purchasing a stroller. The correlation is analyzed among the ages, education levels, occupations, purchase channels and the related information attention degrees of the respondents. There are significant statistical differences among consumers’ concerns when purchasing children’s strollers. The correlation between the age characteristics and the channel choice for consumers to purchase the stroller is not obvious. The correlation of relevant chi-square test between the genders and consumer purchase channels is not obvious.