Abstract

One of the greatest highlights in the business world nowadays is the participation in corporate social responsibility. With certain purposes, corporate social responsibility plans are run by almost all companies, within service sector as well as manufacturing sector, in developing and advanced based country. One important question is raised at hand is that whether the corporate social responsibility initiatives in all corporations are the same? The answer is “No”. In this paper, the author will use three cases of Nokia, Lenovo and Banco do Brasil to illustrate the distinction amongst corporate social responsibility activities in different industries and economic-based enterprises.

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