Abstract
It is widely acknowledged that the WWW is heavily changing the way a company manages its business: it allows quick and bi-directional communications between a company and its customers/partners thus providing them with an electronic interface that supports communication and product exchange without geographical or temporal limits. In particular, the functionalities a company can implement in its website are different and, according to a life-cycle path, can be grouped into three stages: - Phase 0: companies are off-line ; - Phase 1: communication phase - companies use the web to exchange information with their customers; - Phase 2: transaction phase - companies implement online transactions. In the light of this evidence, the paper attempts to identify through an empirical investigation the key determinants leading a firm to develop a specific configuration for its website and to change it over time. In this respect, the effects of country, industry and market-related factors have been analysed.
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