Corporate volunteering – an analysis of volunteers' motivations and demographics

Abstract

PurposeGiven the current importance of corporate social responsibility, this research is designed to discover the motivations that lead employees to agree to participate in the corporate volunteering activities promoted by their companies and to understand whether demographic variables such as gender and age have an influence on different types of motivations.Design/methodology/approachThis research had the collaboration of a company to develop the case study about its volunteering programme and for the collection of data through an electronic questionnaire.FindingsThe variables related with the factor values were identified as the most important motivational category for people to engage in volunteering, which shows that what these volunteers want is to contribute to the success of the event and the respective social cause. On the other hand, the motivational category related with career was considered the less important.Practical implicationsThe participation in volunteering activities enable employees to broaden their communication skills, increase their aptitude for helping others, adapting, negotiating and working as a team, while also increasing their confidence, creativity, leadership capacity, their desire for continuing improvement and their problem‐solving skills.Originality/valueA great part of existing research is focused on the motivations of “conventional” volunteers which collaborate occasionally with nonprofit organizations. Thus, the present study will expand the research in the area of corporate volunteering, contributing to a better understanding of what really motivates employees to volunteer.