CORPORATE UNIVERSITY DEVELOPMENT

Abstract

Introduction. Corporate University is an educational entity which helps to advance organizational and individual knowledge. It has been widely discussed and adopted by many organizations. We investigate the development of corporate learning within the context of corporate universities. We determine that the corporate university meets business needs in training and manager performance. A corporate university can help regulate behaviours with strategic company goals and result in employee responsibility, promote corporate values and organizational culture. Purpose. The article aims to analyse the development of corporate universities. Method (methodology). The article is based on methods such as method of synthesis (to define the essential characteristics of corporate universities), method of structural and comparative analysis (to determine the place of corporate universities in the system of employees training). Results. The paper explores whether a corporate university is providing actual value to the organization from the perspective of employees training. The article argues that if corporate universities do not use pedagogical preferences aspects into their practice in e-learning, this will devalue the training system. The task of the corporate university is identified as training and development of employees, their knowledge evaluation, the common corporate standards establishment. We investigate how e-learning is received, managed and whether there is an influence on learner performance. The article introduces that corporate university can be a non-profit educational organization that has a more central role in training, retraining, and performance of employees than ever before. It is a company which is controlled by parent company but has a separate legal entity or a corporation department.