Corporate Sustainability: It’s Mine! Effect of Green Product Psychological Ownership on the Environmental Behavior and Performance of Employees

Tai-Wei Chang,Yi-Hsiung Lin,Kuo-Hsuan Wang

doi:10.3390/su122410514

Tai-Wei Chang, Yi-Hsiung Lin + Show 1 more

Open Access

https://doi.org/10.3390/su122410514

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Abstract

Green shared vision (GSV) has provided a research prototype for past green management research topics; however, few studies have examined the confusion related to environmental issues among employees. Therefore, to fill the aforementioned research gap, this study used psychological ownership theory and expectancy–valence theory to establish a research framework for GSV. This study explored the relationships of GSV with employee green confusion (EGC) and employee environmental performance (EEP) as well as the mediating effect of green product psychological ownership (GPPO) on these relationships. The research results indicate that GSV positively affects GPPO, EGC, and EEP. Moreover, GSV also influences behavior and performance through personal psychological processes. Thus, if an enterprise wishes to establish GSV, it must adopt a series of supporting measures, including improving members’ GPPO, to effectively reduce EGC and improve EEP to realize the goal of sustainable development.

Highlights

Corporate strategies worldwide are affected by environmental management issues [1]
The study results indicated that Hypothesis 1 (H1), Hypothesis 3 (H3), Hypothesis 4 (H4), Hypothesis 5 (H5), and Hypothesis 7 (H7) were supported
This study verified the relationships among Green Shared Vision (GSV), Environmental Performance (EEP), Green Product Psychological Ownership (GPPO), and Employee Green Confusion (EGC) through psychological ownership (PO) theory and expectancy–valence theory

Summary

Introduction

Corporate strategies worldwide are affected by environmental management issues [1]. When enterprises support environmental protection and actively participate in environmental management, they pursue corporate values and improve their image by complying with environmental regulations [2]. Shared visions are developed at the organizational, group, or individual levels to generate motivation for achieving transformation from a present status to a desirable end status [5]. When the organizational planner has a strong vision, the sustainable development of a company is promoted [6]. A corporate shared vision is a key factor affecting the competitive advantage of a corporation over other entities. Sustainable development has become an important issue worldwide. The pursuit and achievement of sustainable development goals (SDGs) has become a trend for companies.

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