Corporate Sustainability in Bogotanian Small and Medium Enterprises

Abstract

Nowadays, sustainability is a key issue for companies, governments and societies. However, for many small and medium entrepreneurs, the concept is still unknown, difficult to understand and/or considered irrelevant. Sustainability is composed by three dimensions: economic, social and environmental. This chapter will concentrate on the economic dimension, and in order to find out the real state of sustainability in Bogotanian small and medium enterprises, the authors applied the sustainability matrix, a research tool designed to determine the state of planning, implementation and impact of sustainability in enterprises. Results show small and medium Bogotanian enterprises perform fine as long as they follow their own planning, however they do not perform as well when implementing what they plan, attempting to achieve economic sustainability.