Corporate Sustainability and Intangible Resources Binomial: New Proposal on Intangible Resources Recognition and Evaluation

Camelia Oprean-Stan,Vasile Brătian,Sebastian Stan

doi:10.3390/su12104150

Camelia Oprean-Stan, Vasile Brătian + Show 1 more

Open Access

https://doi.org/10.3390/su12104150

Copy DOI

Abstract

This study argues that the context in which an organization adopts the principles of corporate sustainability and is guided by a culture of sustainability will determine the development of the components of corporate intangible resources. However, in trying to evaluate the impact of adopting the principles of corporate sustainability on the development of the intangible resources held by a company, we encountered a major problem, namely that there is no consistent and internationally accepted methodology for assessing such resources, despite theorists’ and practitioners’ efforts to develop intangible measurement techniques. The main research objective of this article is to propose the creation of a simplified model for the assessment of intangible resources, which depends only on publicly available information for each of the components of the model. This model can therefore contribute to the practical implementation of intangible resource management by offering an autonomous and objective instrument that uses only publicly available information, thus facilitating comparisons between organizations.

Highlights

In today’s turbulent and complex environment, it is increasingly clear that the process of creating corporate sustainability (CS) and sustainable value must be pursued so that organizations may become and remain effective
In the methodology part of this study, we suggest a simplified model of evaluation of intangible resources, based solely on publicly accessible data for each of the elements suggested in its framework, in line with Molodchik, Shakina, and Barajas [94], who explored the plausibility of six elements of intellectual capital, in order to provide managers with instruments to promote the decision-making process in the field of intangible resources
The intangible resource taxonomy proposed by us in one of our previous research studies [93] was used in order to structure the entirety of intangible resources that we considered in the study, according to which four components of intangible resources can be identified: human, innovation, structural, and relational capital

Summary

Introduction

In today’s turbulent and complex environment, it is increasingly clear that the process of creating corporate sustainability (CS) and sustainable value must be pursued so that organizations may become and remain effective. An essential way to achieve this goal is to effectively pool the available resources—tangible and intangible—in the activities of a business, with the aim of gaining a significant market share in order to increase the value of the shareholders and, implicitly, of the organization. The issue proposed for research is of topical interest, because the subject of corporate sustainability has long been analyzed, and it is a common forum for discussion of organizational decision-making and managerial behavior. Big US and European businesses are investing millions of dollars in counselling and research on sustainability [1]. Sustainability has a significant impact on the development and improvement of intangible resources (IR)

Methods

Results

Discussion

Conclusion