Abstract
Corporate identity affects the efficiency of any organization due to the fact that it increases the group solidarity and highly motivates every member of a company. It also much improves the discipline of the staff. The given article is devoted to the scientific approaches to the idea of the corporate identity of the staff of a company as well as to the analysis of the results of the research of the process of the corporate identity formation at a large retailer company. As a result of the research the author have come to the conclusions concerning the problems with the level of the estimation of the top management by the workers and the system of education of the company members. The solution of these problems can greatly improve the situation with the corporate identity at the company. DOI: 10.5901/mjss.2015.v6n5p274
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