Abstract

Purpose – The purpose of this paper is to investigate the implementation of hoshin kanri as a novel alternative system to balanced scorecard (BSC) for deploying corporate social responsibility (CSR) strategies. Hoshin kanri stems from the total quality management (TQM) world and it is usually employed for strategies related to such fields. Design/methodology/approach – This research is based on multiple case studies from private sectors. In particular, a qualitative inquiry among ten large manufacturing companies has been carried out. The inquiry is based on document review as well as unstructured interviews. The companies have implemented hoshin kanri for at least five years in all the plants. Findings – The paper demonstrates the full suitability of hoshin kanri for CSR strategies. Hoshin kanri is more flexible than BSC and CSR objectives can be managed at the same level as financial and market ones. A particular hoshin kanri process called “catchball” creates a large consensus and involvement of the st...

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