Abstract
The purpose of this study is to provide preliminary exploration of how corporate social responsibility issues are currently reported and communicated by US major casino companies. Empirical evidence is drawn from standalone CSR reports and websites of the 30 largest casino companies in the US, which is explored through content analysis methodology. This paper finds that there are substantial variations in the reporting and communication of CSR issues by casino companies. While casino companies mainly rely on websites to communicate CSR issues, 23% of the sample companies use standalone CSR reports. Whereas websites tend to provide relatively limited information about CSR activities, standalone CSR reports have a tendency to cover comprehensive CSR themes in a detailed manner. In addition, the content analysis based on website reveals that while most casino companies tend to be passive about responsible gaming, some are trying to behave more actively and responsibly about this issue.
Highlights
The interest in corporate social responsibility (CSR) has grown in both academia and practice around the world [1,2]
Based on the text analysis of the standalone CSR reports and CSR websites, this section explores the status of CSR activities and communications in the US casino industry
While two firms issued their standalone CSR reports for the first time, the other five firms have issued standalone annual CSR reports regularly (e.g., Caesars Entertainment: 11 years; International Game Technology: 13 years; Las Vegas Sands: 9 years; MGM International: 9 years; Wynn Resorts: 6 years). These seven companies are among the largest casinos in terms of revenue, which is in line with previous research that the size of a firm can be an important determinant of CSR standalone reports [81]
Summary
The interest in corporate social responsibility (CSR) has grown in both academia and practice around the world [1,2]. According to Aguinis [3], CSR is the “context-specific organizational actions and policies that take into account stakeholders’ expectations and the triple bottom line of economic, social, and environmental performance” CSR is closely related to the integration of social and environment concerns with business operations [4], which can help to improve a firm’s reputation [5,6], financial performances [7], employee relationship [8], and so on. Despite the controversial nature of their business, companies in the controversial industries can be socially responsible [10]
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