Corporate social responsibility practices of organizations during the COVID-19 pandemic in Azerbaijan

Abstract

Taking part in strategic management and affecting organizations' competitiveness is one of the factors of CSR that needs to be highly emphasized. Social behavior of organizations has been identified as one of the urgent issues, especially during the COVID-19 pandemic, which affects all countries of the world. The article mostly aims at investigating the CSR activities of enterprises over the period of COVİD-19 pandemic. First and foremost, the attention is paid to conducting both theoretical and systematical investigation of CSR and strategic CSR, while later, the CSR activities were explored in diverse international and local Azerbaijan organizations during the pandemic period. The considerable technique for this research was looking through "case study". The implementation of CSR activities by enterprises in order to solve the problems caused by the COVİD-19 pandemic has been noticed. Furthermore, the engagement of business entities in CSR activities or giving donations related to their fields of activities has been experienced, as well. The final conclusion of the research is, " enterprises keep up applying CSR activities to the fields during the COVID-19 pandemic and accept the role of CSR activities as one of the strategic tools to increase their corporate image. After the COVID-19 pandemic, it will be beneficial for businesses to continue their CSR activities for both social and business purposes”.