CORPORATE SOCIAL RESPONSIBILITY PRACTICES IN SMALL AND MEDIUM SIZED TOURISM ENTERPRISES: THE CASE OF SLOVENIA

Abstract

The objective of this study is to analyse the adoption of different corporate social responsibility (CSR) practices in small and medium-sized (SME) tourism enterprises in a small transitional economy. Based on literature review, motives for responsible business behaviour and several industry-specific CSR practices, that belong to four CSR dimensions were identified – local community, environment, marketplace policy, and human resources. The study was conducted by direct interviews with managers’ of tourism SMEs. Results reveal that the most significant CSR dimension is the Environmental dimension. The identified CSR practices are implemented through different operational mechanisms and according to the factor analysis, they embrace all four CSR dimensions (respectively): Environmental policies, Company values – workplace policies, Company values – marketplace policies, and Community policies.