Corporate Social Responsibility Practices (CSR) and CSR Performance in Malaysian Automotive Industry

Nursyazwani Mohd Fuzi,Siti Norhafizan Hibadullah,Nurul Fadly Habidin,Auni Fatin Nadia Chiek Desa,Farah Izzaida Mohd Zamri

doi:10.5296/ijafr.v2i2.2862

Abstract

Corporate Social Responsibility (CSR) is increasing interest in Malaysian automotive industry. The aim of this study is to review the structural relationship between CSR practices and CSR performance in Malaysian Automotive Industry. Thus, this paper seeks to explore the CSR practices (employee involvement, customer focus, environment, corporate governance, community and society, human right) and corporate social responsibility performance (environmental performance and social performance). This study concludes that CSR has an importance practices to improve performance. Based on the proposed conceptual model and reviewed, research hypotheses are being developed.

Highlights

The automotive industry is one of the most important in Malaysian manufacturing sector
The aim of this study is to review the structural relationship between Corporate Social Responsibility (CSR) practices and CSR performance in Malaysian Automotive Industry
The purpose of this study is to investigate the corporate social responsibility practices (CSR) and CSR performance in Malaysian automotive industry

Summary

Introduction

The automotive industry is one of the most important in Malaysian manufacturing sector. Based in the ASEAN region with a population of more than 500 million people, Malaysia provides many opportunities for global automotive industry to establish manufacturing and operations in the country. Malaysia has built a real image of the national car manufacturer within the global automotive industry over the last two decades (Talib et al, 2012). Vicianova (2011) presented CSR as a commitment to improve community welfare by discretionary business practices and contributions of corporate. Corporate social responsibility is a weapon for competition and approach to improve the competitiveness by taking the opportunities and manage the risks associated with global trends (Will, 2007)

Objectives

Methods

Results

Conclusion