Corporate Social Responsibility Performance Based on Balanced Scorecard Analysis

Abstract

The existence of the COVID-19 pandemic situation requires efforts to improve corporate social responsibility (CSR) performance at PT Pelni during the pandemic. This study aims to determine and analyze PT Pelni's CSR performance during the COVID-19 pandemic based on balanced scorecard analysis. The research uses qualitative methods. Data were collected by interview and documentation study. Data analysis using Miles and Huberman’s formula. The results show that PT Pelni's CSR performance of financial perspective during the COVID-19 pandemic has decreased, the customer perspective has decreased, the internal business perspective is quite good, and the learning and growth perspective is also quite good.