CORPORATE SOCIAL RESPONSIBILITY PERCEPTION OF STUDENTS: A LITERATURE REVIEW FOR THE RESEARCHES CARRIED OUT IN TURKISH UNIVERSITIES

Abstract

This study was carried out to in order to determine the level of corporate social responsibility (CSR) perceptions of university students in Turkey. Initially the concept of CSR, its components and its benefits were explained. Subsequently, the information obtained by the literature review method was compiled. Then the findings were given. According to the results of the study it has been observed that; the perception of the students about CSR was generally positive and at a high level, the education given to students on CSR was beneficial, the most important component of CSR valued by students was legal responsibilities, significant differences were found between CSR components and some demographic variables, the differences in the distribution by gender came forward, meaningful relationships were found between CSR campaigns and the variables of brand loyalty and brand awareness, there was a meaningful relationship between the CSR and corporate reputation perceptions of the students, among the CSR campaigns which related to educational issues were preferred by students. Consequently if the necessary issues related to CSR are implemented in a planned manner by the managers of higher education institutions, CSR perception of all stakeholders (including students) in contact with the university could increase positively. This change could benefit the corporation.