Abstract

This paper examines people’s understanding, expectations and assessment of the corporate social responsibility (CSR) of private banks, especially Dutch-Bangla Bank Ltd. (DBBL), one of the largest private banks in Bangladesh. This study has been conducted among the stakeholders and beneficiaries of the Dutch Bangla Bank Limited. Surveys have been conducted using structured questionnaires to critically examine the subjective perceptions of the meaning, reasons and various aspects of CSR tasks of DBBL in Bangladesh. It has been found out that common people either do not have clear understanding about CSR activities or are not really concerned about the social responsibilities of the corporate organizations. The expected outcome of CSR activities, as has been stated in the memorandum and commitments of the corporate houses, has yet to be achieved. This study suggests that a more comprehensive and humane involvement of the common people in the CSR activities is required, which would not only fulfill the intended goals and objectives of the corporate organizations but also ensure a successful and sustainable development of the society.

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